How good is your Reputation!

How many amongst us mortals realise that even we have a "Reputation"? Or perhaps lack a reputation?

In my pre Cranfield MBA career, I was working with an American MNC which had "Reputation" as one of its key imperatives. At times, I used to wonder, "How relevant is that?" A few years from then, today, I would perhaps exclaim, "What an irrelevant question is that?" Reputation is sacrosanct and THE KEY imperative - whether you are an individual or an organisation; a business school or even a country!

Recently, I read something on lines of "you are what your Google search says!" and something more about "Digital dirt". I was tempted to Google myself and I did. Thankfully, I did not find any dirt! Well, I for one, would not wish to claim, "I am famous even when I am infamous!"

I understand many recruiting managers now do the Google on candidates. One would have never imagined that one would have to operate as one's own PR Manager :-). That's how times change.

Well, make sure your reputation speaks what you want it to. Manage yourself better!