My experiences about Cranfield MBA ..... and beyond

Tuesday, April 19, 2005

Why do organizations fail?

Two days of Supply chain management course leave us wide eyed with simple, insightful reasons why organizations are missing the picture about requirements for their future success.
Prof Martin Christopher, a name to reckon with in Supply chain management, is the Director of the Cranfield Centre for Logistics and SCM. The course was kicked off by him two sessions till lunch time on day 1. From the evolution of the supply chain concept to how it impacts shareholder value and further to what is an agile supply chain and why it is crucial - loads of stuff to absorb.
As a professional who worked for over 8 years in this function in the industry, I was in for many surprises on what all things some of my previous organizations wer doing wrong. In their focus to achieve efficiency, they were sacrificing agility. So while they did succeed in "reducing costs", the business they lost out on was rarely measured.
In the second half of day 1, we had Dr Richard Wilding with a very engaging and entertaining presentation on Time compression in logistics and we would remember his demonstration of "I" and "T" shaped people. The last session had Melvyn Peters taking us through the Global supply chains and the experience about Marks & Spencer.
We had Prof Christopher back with us for the first two sessions on Day 2 with the focus on connecting supply chain with the markets and understanding the case on Unichema. The day wound up with Mike Bernon presenting another very engaging topic on the interface between manufacturing and supply chain. There was a very interesting point about how organizations create complexity because of variety. Come to think of it - does a consumer really care whether the toilet paper is pink or peach in colour? The message gets conveyed easily, I guess.
It was a fabulous experience being taught by the best of faculty on this course. Cranfield is famous for its SCM capabilities and it reflected in the quality of teaching and sessions. Well, now I have to sit down and write by individual assignment......so see you soon.

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